Town Leaderboard

Every town in Massachusetts has its own MassTotes bag. So which towns love theirs the most? Each town's Hometown score compares its share of all MassTotes bags to its share of the state's population. A score of 1× is a town's fair share; 10× means it has ten times as many bags as its size would suggest. That means a small town can beat Boston. Find yours, and help it climb.

A note on shops: these numbers include bags bought by the local shops that carry MassTotes, not just bags bought online. Towns marked ★ have a shop stocking their bag, which is a big part of why towns like Marion and Wellfleet are near the top. Own a shop? Carry MassTotes and put your town on the board.

Top 10

See all 112 ranked towns

#	Town	Hometown score	Share of bags	Share of state
11	Provincetown ★	26×	1.4%	0.052%
12	Westhampton ★	20×	0.45%	0.023%
13	Russell ★	20×	0.45%	0.023%
14	Chatham	19×	1.8%	0.094%
15	Leverett	18×	0.45%	0.026%
16	Mattapoisett ★	17×	1.6%	0.095%
17	Sandisfield	17×	0.23%	0.014%
18	Concord ★	11×	2.7%	0.25%
19	Whately	10×	0.23%	0.023%
20	Nahant ★	9.7×	0.45%	0.047%
21	Carlisle	9.2×	0.68%	0.074%
22	Westborough ★	8.5×	2.7%	0.32%
23	Eastham ★	8.3×	0.68%	0.082%
24	Truro ★	6.5×	0.23%	0.035%
25	Fairhaven ★	6.0×	1.4%	0.23%
26	Boxford	5.7×	0.68%	0.12%
27	Milton ★	5.7×	2.3%	0.40%
28	Townsend	5.3×	0.68%	0.13%
29	Sheffield	4.9×	0.23%	0.046%
30	Merrimac	4.8×	0.45%	0.095%
31	Harvard	4.6×	0.45%	0.098%
32	Swansea	4.6×	1.1%	0.25%
33	Gardner ★	4.5×	1.4%	0.30%
34	Sunderland	4.5×	0.23%	0.050%
35	Kingston ★	4.5×	0.91%	0.20%
36	Salem ★	4.3×	2.7%	0.63%
37	Cohasset	3.8×	0.45%	0.12%
38	Georgetown	3.8×	0.45%	0.12%
39	Braintree ★	3.7×	2.0%	0.54%
40	Northampton ★	3.7×	1.6%	0.43%
41	North Brookfield	3.4×	0.23%	0.067%
42	Avon	3.3×	0.23%	0.068%
43	Ware	3.2×	0.45%	0.14%
44	Natick ★	3.1×	1.6%	0.52%
45	Norwood ★	3.1×	1.4%	0.44%
46	Edgartown	3.0×	0.23%	0.076%
47	Newburyport	2.5×	0.68%	0.27%
48	Falmouth ★	2.4×	1.1%	0.47%
49	Wayland	2.3×	0.45%	0.19%
50	Grafton	2.3×	0.68%	0.29%
51	Dennis	2.2×	0.45%	0.21%
52	Swampscott ★	2.1×	0.45%	0.21%
53	Hamilton	2.1×	0.23%	0.11%
54	Easthampton	2.0×	0.45%	0.22%
55	Seekonk	2.0×	0.45%	0.22%
56	Framingham ★	2.0×	2.0%	1.0%
57	Weymouth ★	1.9×	1.6%	0.84%
58	Dartmouth ★	1.9×	0.91%	0.48%
59	Burlington ★	1.8×	0.68%	0.37%
60	Barnstable ★	1.6×	1.1%	0.70%
61	Hull ★	1.6×	0.23%	0.14%
62	Marblehead ★	1.6×	0.45%	0.29%
63	Holbrook	1.4×	0.23%	0.16%
64	Somerville ★	1.3×	1.6%	1.2%
65	Cambridge ★	1.2×	2.0%	1.7%
66	Ipswich	1.1×	0.23%	0.20%
67	Millbury	1.1×	0.23%	0.20%
68	Pittsfield	1.1×	0.68%	0.60%
69	Saugus	1.1×	0.45%	0.41%
70	East Bridgewater	1.1×	0.23%	0.20%
71	Leominster	1.1×	0.68%	0.62%
72	Mashpee	1.0×	0.23%	0.22%
73	Clinton	1.0×	0.23%	0.22%
74	Abington	0.9×	0.23%	0.24%
75	Greenfield	0.9×	0.23%	0.25%
76	South Hadley	0.9×	0.23%	0.25%
77	Bellingham	0.9×	0.23%	0.25%
78	Methuen ★	0.9×	0.68%	0.76%
79	Andover	0.9×	0.45%	0.52%
80	Peabody ★	0.9×	0.68%	0.78%
81	Somerset	0.9×	0.23%	0.26%
82	Foxborough	0.9×	0.23%	0.26%
83	Boston ★	0.8×	7.9%	9.4%
84	Scituate	0.8×	0.23%	0.27%
85	Quincy ★	0.8×	1.1%	1.4%
86	Billerica	0.8×	0.45%	0.60%
87	Beverly	0.7×	0.45%	0.61%
88	Plymouth ★	0.7×	0.68%	0.95%
89	Attleboro	0.7×	0.45%	0.66%
90	Canton	0.6×	0.23%	0.35%
91	Dedham	0.6×	0.23%	0.36%
92	Reading	0.6×	0.23%	0.36%
93	West Springfield	0.6×	0.23%	0.40%
94	Danvers	0.6×	0.23%	0.41%
95	Wellesley	0.5×	0.23%	0.44%
96	North Andover	0.5×	0.23%	0.45%
97	Franklin	0.5×	0.23%	0.47%
98	Lexington	0.5×	0.23%	0.48%
99	Watertown	0.5×	0.23%	0.50%
100	Shrewsbury	0.4×	0.23%	0.55%
101	Chelsea ★	0.4×	0.23%	0.56%
102	Amherst	0.4×	0.23%	0.57%
103	Marlborough	0.4×	0.23%	0.60%
104	Everett	0.3×	0.23%	0.75%
105	Lowell	0.3×	0.45%	1.7%
106	Revere	0.3×	0.23%	0.84%
107	Brookline ★	0.3×	0.23%	0.89%
108	Waltham	0.2×	0.23%	0.91%
109	Haverhill	0.2×	0.23%	0.96%
110	Fall River	0.2×	0.23%	1.3%
111	Lynn ★	0.2×	0.23%	1.5%
112	Brockton	0.2×	0.23%	1.5%

Biggest share of all bags

Marion (11%), Boston (7.9%), Wellfleet (4.5%), Concord (2.7%), Lenox (2.7%)

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★ Includes bags bought by a local shop. Updated November 7, 2026. Includes every MassTotes bag sold, online and through the shops that carry us. Populations are U.S. Census Bureau estimates for July 2025. Custom-sign bags aren't counted, since they aren't tied to one town.